Annual Report Design – Warrnambool, Victoria
Women’s Health and Wellbeing Barwon South West
A Case Study:
An annual report is an important communication tool for businesses, not-for-profits and community organisations, providing the opportunity to showcase achievements, financial performance, and future plans to stakeholders. The design of the 2022 Women’s Health and Wellbeing Barwon South West Annual Report saw the transformation of how information is presented to increase readability and access to key data to effectively convey their message to stakeholders.
Women’s Health Barwon South West is an independent not-for-profit organisation that works to improve the lives of women by advancing gender equality. Over recent years, their annual report has followed a traditional format that reported on activities of the past 12 months. However, the team communicated a strong desire to re-invigorate their annual report to better reflect their brand and values and present information in a more visual manner.
Our initial briefing discussions centred around a need to highlight specific achievements against their strategic goals and present data visually so that readers are able to easily digest key information. The report design features strong and impactful design elements from the already established Women’s Health Barwon South West brand assets, including macro brand illustrations and use of their brand display font style.
The report was designed for both online and print viewing, with a limited number printed to ensure that the Annual Report was sustainably produced and used over the coming year.
The 2022 annual report has been well-received by stakeholders and received positive feedback. The report was also shared online, helping to increase the company’s brand awareness and reputation.
I am looking forward to getting started on the 2023 Annual Report for Women’s Health Barwon South West and building on the themes and design focus of 2022.
