Following the launch of their new website in 2021, Women’s Health and Wellbeing Barwon South West approached me to design a range of materials to clearly communicate their strategic direction and create a visual design aimed at communicating the term ‘Intersectionality’.
Their Strategic Plan, Strategy Document and Intersectionality diagram were designed with brand consistency in mind.
Sparking my creativity in particular, was the work completed on their Intersectionality diagram, that needed to provide a visual representation of what the term means in its application across publications by the team. The diagram needed to include a diverse representation of women at the centre of the illustration, which is circled and intersected with a variety of identities.
More recently, I have worked closely with the team to design their 2022 and 2023 Annual Reports and look forward to working on their upcoming 2024 Annual Report design this year.
Cheryl stepped in and completed a job for us at something like the 11th hour. Working within these limits Cheryl’s still demonstrated a great commitment to clarity and to listening!
Clarity: this is reflected in Cheryl’s clear communication and established process. She invests in understanding what you are looking for; respects that many of us have very limited design language, so she helps us find words and translate our grand hopes into tangible concepts; and she brings you along in the creative process….
Listening: This ‘super power’ is featured in Cheryl’s promotional materials and reflected beautifully in her work and how it develops in response to your feedback.
In addition Cheryl is timely, delivering on time and to a great standard. We had a beautiful first experience working with Cheryl and will work with her again, for sure!
Emma Mahony – Chief Executive Officer
