Your specialist annual report graphic designer

Get in touch!

Getting in touch with Martlette is easy!

You are welcome to give me a call, send me a message from the Martlette website or email me with information about your Annual Report design project.

Try to have as much information on hand as possible, or better still, send me your briefing information here >> Annual Report Briefing Questionnaire.

Nice to meet you

The Martlette graphic design studio is located just outside of Melbourne, in Geelong, Victoria. If you are close by, I can arrange to meet face to face either here in the studio or at your place of business.

For those who are located further afield, I can schedule a phone or Skype/Zoom meeting where we can discuss your project in detail. Many of my clients are either interstate or overseas and have enjoyed the same personal service Martlette has become so well known for, even from afar.

Your Annual Report brief

Once I have spoken about your Annual Report, it’s time to get all of the briefing information together.

You are welcome to click through and complete to the online Annual Report Briefing Questionnaire. The more information you provide me, the better understanding I will have of your project and expectations.

Let’s work together!

With all of the information about your Annual Report on hand, I can now prepare a formal proposal/quotation for your consideration. A Martlette proposal will outline all of the inclusions for your Annual Report and my commitment to delivering your project on time and on budget.

You are welcome to contact me with any questions you may have about the process and deliverables outlined in the proposal. I am very happy to clarify any aspect of the proposal if needed, so that we are on the same page moving forward.

If you are happy with the proposal/quotation, your approval should be returned to me so that we can get the ball rolling. You will be sent an initial invoice for 50% of the total quoted. Once the deposit payment is received, your Annual Report project will be scheduled into the studio calendar and started as soon as possible.

Creative exploration

The creative process of your Annual Report will always begin with an in depth exploration phase that uncovers creative opportunities to communicate your Annual Report message.

The outcomes of this exploration phase will be reflected in a Mood Board that will be forwarded to you for review and feedback.

A mood board is a document that will outline ideas and inspiration for your Annual Report design, that reflect the ideas discussed with you and the information you have provided in your creative brief.

It helps me. Gathering some ideas and inspiration before I actually start designing your Annual Report and can streamline the design process. Your mood board provides a reliable source of information during the creative phase of your Annual Design project.

It helps you. Your mood board will give you an idea of what design direction I am proposing and provides you with an opportunity to sharpen any concept ideas and provide early feedback to me. It’s a visual representation that helps us both ‘sing from the same song book’.

Once you are happy with the mood board and we have discussed other ideas you may have, I can get started on an initial Annual Report design concept.

Concept design

Now that I have a strong idea of what your Annual Report needs to communicate and how your brand story can unfold through its design, I can get started.

This stage will normally take approximately 2 weeks from the time the Mood Board is finalised. To confirm timing on all stages of the Annual Report design process, you will be able to refer back to the original proposal sent to you, which outlines the timeline and all milestones ahead of your Annual Report deadline.

Concept design presentation

Your Annual Report cover and a selection of internal pages will be designed and forwarded to you for your review. This will be a 6-8 page concept design of your Annual Report, to give you an idea of the design and style that will feature throughout the document. It gives us both the chance to sharpen any ideas and concepts before rolling the design and layout into the entire Annual Report.

As you review this concept design, try to view it from the perspective of your target audience. Ask yourself:

• What would your target audience think your business represents when viewing this design?
• Does the artwork speak to the age, education, industry sector of your target audience?
• Does the artwork and colour palette speak about your business capabilities and personality?
• If you were to change anything, what would you change? Colour palette? Artwork elements? Typeface.

Concept revisions

Many clients are happy with the first concept presentation of their Annual Report and don’t want any changes to their preferred concept, so we can move straight on to getting the rest of your content, imagery, charts and infographics designed.

If you have some feedback about the initial design concept, I will work closely with you to deliver a revised design that more closely represents your vision and communicates strongly with your target audience. This may include changes to colours, fonts or graphic elements within the design.

My progress throughout the duration of this project will be documented and communicated to you regularly, so that you are kept updated.

As a guide, Martlette is happy to provide 3-4 rounds of changes for designs without additional charge. However, I do not like to strictly limit rounds of changes as it can limit opportunities of working towards a design that you are 100% happy with. With that in mind, I am more than happy to provide a reasonable number of changes if needed and within the scope of the original brief.

Providing your content

Your written content should be supplied to me as final and proof-read written copy and not in draft form. This may be suppliled as a Microsoft Word Document or Google Doc if you prefer. If you need assistance in preparing your written copy, get in touch. Martlette works with a number of very talented copywriters who are able to help you.

All imagery that you would like included in your Annual Report should also be provided at this stage. If you are hiring a professional photographer, you are welcome to put them in touch with Martlette so that they may forward photographs for the design process.

Once I have received all of your content, there may be an opportunity to discuss the illustration of specific data or opportunities for presenting particular information in a more visually compelling manner. This is where your Annual Report really comes to life and highlights your achievements and hard work over the year.

Design presentation

Once I have completed the design and layout of your Annual Report, you will be sent a full version for review. If you need assistance from a proof reader, Martlette has an experienced proof reader that can thoroughly check the whole document for grammar, spelling, punctuation and general typesetting layout alignment.

Sign off and publishing

Once your Annual Report has been proof-read and thoroughly checked it will be forwarded to you for final approval.

Once approved, Martlette will issue a final invoice before commencing preparations for printing and/or digital publishing (digital PDF file preparation) of your Annual Report.

Martlette will coordinate the printing and delivery of your Annual Report and forward a digital ready PDF version of your Annual Report, so that you can distribute via your website and email.

If you’re announcing the completion of your Annual Report on social media, let me know. Included in your Annual Report proposal, will be the design of social media tiles that you can use to promote your Annual Report and encourage stakeholders to visit your website to view and download.

Copyright ownership of all final artwork will be transferred to your business upon completion of the project. Find out more about copyright and artwork ownership here.